Case Studies

Case Study # 1 – Belize Island Resort

(2006 - Current)

Initiative: To increase website traffic and resort sales revenue while reducing paid web advertising & overall marketing budget.
Strategy: Maximize sales performance through management and analyze costs to reduce marketing costs.

Analysis of web advertising and overall marketing budget and active management of all initiatives for maximum production.
Constant web site updating and improvement to increase content quality and improve search engine position.
Development and execution of proactive sales campaigns to specific target markets (groups).
Comprehensive sales plan developed, implemented and measured involving ownership, Belize staff and US sales team.

2007 Results:
- Web site visits increased 23.7% from the prior year.
- Paid advertising costs decreased by 41.3% from 2006.
- Overall marketing budget reduced over 30%
- Converted 67% of leads into sales.
2008 Results:

(2007)

Initiative: Increase website traffic and convert a higher % of sales.
Strategy: Cost-effective web marketing
ERM purchased high-traffic keywords at below-market cost
ERM re-wrote entire web site using keyword-rich copy, proper grammar and best search engine optimization practices.
Utilized database created and managed by ERM to conduct e-mail promotions.
ERM created packages including activities & transfers.
2007 Results:
Increase in sales leads of over 10%
PPC campaign drove 4,000+ new visitors to web site for $200 USD.
Closed 57% of available room inquiries in competitve market.

ERM re-wrote the entire site using keyword-rich copy, correct English grammar and best search engine optimization practices.

(2007 - Present)

Initiative: To increase revenue from Vacation Rentals at Guanacaste, Costa Rica resort
Strategy:

Provide strong customer service to prospective clients by providing dedicated US salesperson answering all North American rental inquiries via phone and e-mail.
Increase the information flow to propective customers through phone conversations, e-mails, web links, activities descriptions, pictures and more.
Create/manage effective PPC campaign on a tight budget.
Increase margin and revenue through increasing activity, transfer and package sales.

Vacation rentals sales volume increased 40% in 2008.
Activitiy sales increased due to Activity Descriptions and pricing being sent to each customer.
Length of stay increased in 2008.
ERM drove 10% of all website traffic to major resort web site.
ERM sold over $150,000 in Villa and Home Rentals for client.

EagleRay Marketing has designed vacation packages specifically targeting specific target markets.
Pro-Active group marketing to targeted groups and associations to increase sales volume.

Back to Home Page