Our Services

EagleRay MarketingTM (ERM) delivers more leads sales and revenue to our resort and tour operator customers.  We partner with resorts to build an effective sales and marketing strategy to increase sales, revenue and profits. 

Professional Reservations

We will perform the following steps to successfully increase your North American reservations and revenue:

• Increase North American leads: Work in partnership with you to increase opportunity using your greatest sales tool: your web site.
• Proactive Sales: In North America, we will contact groups, associations, agents and incentive houses to promote your destination.
• Create Performance-based Sales Team: Hire, train and manage a commission-based salesperson dedicated to your property.
• Familiarization: Send your sales professional to your property to become familiar with the property, destination, staff and procedures.
• Maximize Sales opportunities: Place a North American toll-free number & contact form on your website to put guests in contact with your US salesperson.

Web Marketing

We strongly believe that your web site is your greatest sales tool.  It is the most widely-used choice for North Americans to book their vacations.  Below is our strategy for improving your web sales:

• Detailed Web Site and Web Marketing Analysis
  • EagleRay Marketing, LLC will comprehensively review your web site and web marketing to find areas of improvement and enhance your web site performance.
    • Key areas of focus will be research anad analysis of: keyword usage, copy, site design/functionality, site flow, contact forms, site call-to-action, incoming links and paid web advertising.
  • Our analysis will result in a comprehensive plan with action steps.
    • Our web marketing plan will focus on driving web traffic & increasing conversion utilizing an agreed-upon budget.
  • ERM can work with your existing web resources or provide a complete web marketing solution.
• Ongoing Web Marketing Management
  • Effective web marketing is an ongoing process and ERM provides effective management of this process.
  • Key areas of management include: paid advertising camaign creation/management, copywriting, creating strong linking partners and custom content creation.

Performance Analysis and Strategy

Every one of our customers has a different set of needs and appeals to custom target segments.  EagleRay Marketing comprehensively analyzes data, markets and product to develop the best strategies for each customer.

• ERM analyzes the entire marketing and sales structure to determine:
• Product development opportunities such as:
  • Packages, activities, specials, rate adjustments and partnerships
  • Marketing and sales initiatives to increase sales performance. These initiatives could include:
    • Web site re-design
    • E-mail campaigns
    • Survey and Trip Advisor campaigns
    • Targeted group marketing

North American Sales and Marketing Team

We are your partner and US Staff.  We are not a wholesaler or tour operator and work exclusively for you in your area.

• We understand the North American market and we can speak to their concerns and understand their expectations.
  • Guests appreciate a toll-free number to call, a timely response to an e-mail and an English-speaking salesperson to answer all questions.
  • We can effectively contact and promote to North American groups, agents, associations, incentive houses and media outlets more efficiently and with lower costs.
• We can effectively communicate the uniqueness and attractiveness of your property to North American guests.
  • Our salespeople can combine this destination knowledge with an understanding of the North American customer to effectively present your property and close a high percentage of sales.

See our Amazing Customers:  Central America Vacations